Enugu State Government has raised the stakes for political parties and candidates in the 2026/2027 elections.
Announcing the increase in advertising permit for political parties and candidates participating in the 2026 and 2027 Local, State, and Federal elections, the General Manager of the Enugu State Structures for Signage and Advertisement Agency (ENSSAA), Mr. Francis Aninwike said interested persons or parties are to obtain a campaign permit from ENSSAA before deploying any form of visual campaign or outdoor promotional materials in the state.
“Every political party and candidate must obtain a campaign permit from ENSSAA before deploying any form of visual campaign or outdoor promotional materials. The statutory fee for the permit is ₦150 million, payable to the Enugu State Government account,” Mr. Aninwike said.
The directive, according to the ENSSAA boss, is to regulate outdoor advertising and ensure orderliness, environmental aesthetics, and lawful conduct of campaign activities across the 17 Local Government Areas in the state.
The General Manager further explained that obtaining the permit grants political parties and candidates the right to deploy campaign materials and engage in visual promotions, including rallies, banners, branded vehicles, T-shirts, caps, handbills, buntings, and street campaigns, both in urban and rural areas.
“The permit is designed to prevent visual pollution, ensure a level playing field, maintain professional standards in outdoor advertising, and protect public infrastructure,” Aninwike reiterates.
He further explained, “Only practitioners registered and licensed by the Advertising Regulatory Council of Nigeria (ARCON) are authorized to erect and manage billboards or campaign structures within the state. No individual, political party, or support group is permitted to erect billboards or advertisement structures in any part of Enugu State without going through licensed ARCON practitioners as permitted by ENSSAA.”
Responding to allegations that enforcement of the high permit was for a few, Aninwike insisted that the guidelines would apply uniformly to all candidates and parties.
Repercussions for non-compliance with the directives, according to the ENSSAA boss, are legal sanctions and removal of the campaign materials.
The General Manager of the agency, Mr. Francis Aninwike, disclosed these while speaking on ‘Outdoor Promotion and Visual Campaign Guidelines for 2026 and 2027 General Elections’ at ENSSAA headquarters in the New State Secretariat Complex, GRA, Enugu.
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