Consumers across Nigeria may soon pay more for some popular alcoholic and non-alcoholic drinks as two of the country’s leading brewers — Nigerian Breweries Plc and Guinness Nigeria Plc — move to increase prices on selected products in response to mounting production and operational costs.
In separate notices to distributors, both companies said the decision was driven by prevailing economic conditions that have significantly raised the cost of doing business.
In a letter dated 13 March and signed by John Oloche Ademu, Zonal Business Manager (West), Nigerian Breweries informed distributors that new prices for some of its stock-keeping units (SKUs) will take effect from 20 March.
“As the country’s economic landscape continues to evolve, we want to inform you about an upcoming price adjustment,” the company said.
“Due to increases in operational and input costs, we will be implementing a price increase on select SKUs, effective Friday, March 20, 2026.”
The brewer added that the existing prices would still apply to fully funded and confirmed orders already placed in its system before the effective date.
Nigerian Breweries, the country’s largest brewing company, produces a wide range of well-known brands including Star Lager, Gulder, Legend Extra Stout, Heineken, Goldberg and Life beer. Its non-alcoholic portfolio includes Maltina, Amstel Malta, Fayrouz, Malta Gold and Climax Energy Drink.
Industry analysts say price adjustments in the beverage sector have become increasingly common as companies grapple with rising costs linked to inflation, foreign exchange volatility, logistics, and energy.
Production expenses for breweries have climbed sharply in recent years, with raw materials, distribution, and maintenance costs all increasing significantly.
Despite these pressures, the industry continues to record strong consumer demand. Major brewers in Nigeria generated more than ₦1.54 trillion in revenue from beer and other beverages in the first nine months of 2025, reflecting the resilience of the country’s beverage market even amid economic strain.
Meanwhile, Guinness Nigeria also announced plans to raise prices across selected product categories.
In a separate notice dated 14 March to distributors, the company said the new price structure would take effect from 27 March.
“Following the prevailing economic conditions which have significantly impacted our cost of doing business, this is to inform you that we plan to take a price increase on selected SKUs across categories,” the notice reads.
Like Nigerian Breweries, Guinness Nigeria stated that fully funded orders already raised in its system before the effective date would still be supplied at existing prices.
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