BusinessColumnsPoliticsOPINION: What Has Quality Got to Do With Soludo’s Made-in-Anambra Brands
By Joe C. Anatune — Guest columnist & blogger Well, everything! Obviously, brands have become veritable tools for economic dominance and diplomacy among nations. According to Cee Cee Soludo, Anambra will seek to be part of world trade beginning from Africa with brands fit for the world. He implies that with the formalisation of the state’s hugely informal sector, Anambra will move away from selling undifferentiated commodities or ‘me-too’ brands to marketing winning brands in...









