Award & RecognitionGender & EquityGuinness Dedicates Month Of March To Celebrate The Struggles And Successes Of Nigerian Women

LAGOS — In celebration of International Women’s Day and in line with the global theme for this year, #Breakthebias, Guinness has announced an entire month’s celebration to shine a light on creativity, boldness and talent that is shining bright in Nigerian women across the globe.

The premium beer brand, Guinness has embarked on this commemoration of women’s history month to celebrate the successes and high points of women of all walks of life.

For the month of March, Guinness is shining a light on women and their accomplishments. The goal of the month-long celebration is to extensively celebrate the aspirations, the struggles, the successes, and lives of women; ultimately acknowledging the giant strides they have taken in breaking biases in their day-to-day life.

The campaign focuses on the idea that each and every woman has something special to offer to her community and the world at large.

To support this message, Guinness is working with some of the most energetic and vibrant Nigerian women to help bring a number of activities highlighting the accomplishments of these inspiring women, and the power women have when they come together.

Speaking about the role of Guinness leading the conversations around this year’s celebration of International Women’s Day in Nigeria, Adenike Adebola, Marketing & Innovation Director, Guinness Nigeria, said:

“At Guinness, the significance of International Women’s Day is more than a day set aside for recognizing the eminence of women, it’s a chance to reflect on the incredible role women have within our culture within Nigeria but also in Guinness itself.

“This year’s month-long celebration is an ode to all bold and daring women who bring their passion, creativity and optimism to every situation, no matter the obstacle.

“We are devoted to an ever-prepossessing, progressive portrayal of women. Our brand is one whose strength comes from inclusiveness and diversity. With campaigns such as Black Shines Brightest having been steered, shaped and honed, thanks to the input of a great number of inspirational women.

“It is, therefore, extremely important that we use this opportunity to shine a light on those incredible women and their stories who are impacting communities across Nigeria and the world.”

In honor of Women’s History Month, and as part of this celebration, Guinness is inviting Nigerian women to share their own stories of breaking gender-based biases and shining bright on Twitter using the hashtags #asanigerianwoman and #blackshinesbrightest or by joining the Twitter space discussion on the 10th of March 2022.

Follow the conversation on social media with @GuinnessNGR to learn more about how Nigerian women are shining bright, breaking barriers, and smashing stereotypes.