Meta has announced the launch of its ‘Channels’ feature for broadcast messages on WhatsApp in 150 countries globally.
The feature was launched on Wednesday, according to a Facebook post by Mark Zuckerberg, Meta’s CEO
“Today we are starting to roll out WhatsApp channels globally and adding thousands of new channels that people can follow in WhatsApp,” the post read.
WhatsApp Channels is a new private way for users to get updates from people and organisations they follow.
While the primary feature of a channel remains one-to-many communication through broadcast messages, the company is adding new interactions, such as the ability to react with emojis. Users will be able to see the total count of reactions under the message.
In addition, the personal information of both admins and followers is protected and who people choose to follow is private.
A check by The West African Pilot News showed that Channels is still unavailable in Nigeria.
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