The Nigerian Consumer Credit Corporation (CREDICORP) has kicked off nationwide Cultural Reorientation Programme, with a landmark market activation event held on Wednesday at the Sani Abacha Stadium in Kano.
CREDICORP, which was established under the Renewed Hope Agenda of President Bola Ahmed Tinubu, is a national institution working to democratise access to consumer credit for hardworking Nigerians.
The Corporation enables Nigerians to acquire essential goods and services, such as locally assembled vehicles, solar solutions, and home improvement products on credit, rather than relying on limited cash-based transactions.
The campaign represents the third pillar of CREDICORP’s national strategy Cultural Reorientation which complements the Corporation’s other pillars, Infrastructure and Capital.
Last year, this has already been demonstrated through the rollout of impactful initiatives such as Project S.C.A.L.E (Securing Consumer Access for Local Enterprises).
Cultural Reorientation is CREDICORP’s effort to shift long-standing perceptions around credit, helping Nigerians see it not as a trap, but as a tool for growth.
The programme reorients the public through a mix of community training sessions, digital sensitisation campaigns, and on-ground activation events designed to promote responsible borrowing and financial literacy.
The organisation also engages financial institutions, encouraging a transition from traditional collateral-heavy models to more inclusive credit assessment methods that better reflect the realities of everyday Nigerians.
Participants at the activation were sensitised on: What consumer credit is and how it works, including interest-based and non-interest financing options. The difference between responsible credit use and harmful debt.
The long-term value of building and maintaining a verifiable credit history. How CREDICORP partners with financial institutions both traditional and non-interest providers, to expand access to affordable and culturally appropriate credit solutions.
The programme featured live testimonials from beneficiaries, as well as pre- and post-event questionnaires designed to measure shifts in public sentiment and understanding.
Governor Abba Kabir Yusuf of Kano State, who led the event, was joined by representatives from the Kano State Government, alongside leaders of market associations, trade cooperatives, and Participating Financial Institutions.
This first activation marks the beginning of a national conversation, one that positions consumer credit not as a burden, but as a tool for economic mobility, and improved quality of life. Further activations are scheduled to take place across the nation in the coming months
