Arts & CultureBusinessPatoranking Joins Konga as Brand Ambassador

LAGOS — Konga, Nigeria’s leading e-commerce company, has signed a major brand ambassadorship deal with Nigerian reggae-dancehall singer and songwriter, Patoranking.

The partnership deal was sealed on Thursday, 3 November 2022 at Yudala Heights, Victoria Island, Lagos.

The deal, which will run for a year, subject to renewal, will see Patoranking represent Konga as its lead brand ambassador and feature in the company’s promotional materials and campaign adverts.

Speaking at the event, Dave Omoregie, the vice-president, technology operations and supply chain at the company, expressed excitement at the partnership, describing it as an easy decision for the management of the company because of the excellent potential value it holds for both brands.

“Konga is a household name, a top innovative composite e-commerce brand that has endeared itself to millions of Nigerians and which has remained a responsible corporate citizen in our decade of existence in the Nigerian market,” he said.

“We have also come to know Patoranking as an outstanding brand, with very intentional positive ideals, responsible and scandal-free. We are excited to bring him on board as a brand ambassador, even as we are confident that this move will further elevate both brands.”

Also speaking, Okezie Akaniro, the executive director, online and corporate sales at Konga, reaffirmed the deliberate thought processes that informed the deal with the singer.

Additionally, he noted that the deal will add an extra layer of excitement for this year’s edition of Konga Yakata, the company’s Black Friday promotion which kicks off on Friday, 11 November.

“It is important to state that at Konga, we are very particular about our partnerships. Earlier in the year, management had identified 2022 as the year of partnerships for Konga,” Akaniro said.

“So, this is one of such strategic partnerships that we are delighted to announce. There is no doubt that Patoranking ticks all the right boxes for us.

“We are also very happy to announce this deal as part of the many exciting things to look forward to in this year’s edition of Konga Yakata which runs from November 11 to December 12, 2022. Our customers can expect a lot of fun this year in line with the status of the promotion as the biggest sale of the year which we have consistently lived up to.”

Expressing delight at the partnership, Patoranking, born Patrick Nnaemeka Okorie, said: “Konga × Patoranking is a partnership made in heaven. There is so much to look forward to and I urge every Nigerian to stay tuned.”

By Ezinwanne Onwuka (Senior Reporter)

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