Audiomack has announced that it will be hosting the second edition of its Rising Star challenge in collaboration with Afrochella. The challenge is designed to enhance artists’ visibility across the African continent.
The challenge that was launched in 2019 was meant to discover and promote up-and-coming talents across Africa.
Its first edition received over 100 entries from African artists, who competed for a chance to perform onstage at 2019 Afrochella, a cash prize, and a studio session with BBNZ Live, one of the leading entertainment and artist management agency in Ghana.
This year’s entry is opened to artists across the Africa continent to submit their music and portfolio to Audiomack. 25 of the best submission will be part of a curated Audiomack playlist for public consumption and the discovery of these emerging talents.
The submitted works will be vetted and judged by music aficionados – Juls (a British-Ghanaian Producer), King Promise (Ghanaian Singer-songwriter), and Olive Liv Chisomebi Uche (Content Strategy Management, Audiomack Africa).
The winner will go away with a cash prize of $1,000; a studio session with BBNZ Live and an artist feature on the Audiomack platform.
According to Head of Operations and Commercial Partnerships, Audiomack Africa, Adeyemi Adetunji, “We are proud to be able to provide a platform for the discovery of fresh and exciting music talents in Africa. Our Rising Star challenge is in line with our vision to ensure the delivery of authentic and quality music to the global audience. Afrochella presents an opportunity for Audiomack to accelerate our commitment to investing in rising artists and ultimately promote African music.”
In his comment on the initiative, Afrochella Founder, Abdul Karim-Abdullah said, “We are excited to combine efforts with Audiomack to help provide exposure and support to talented artists across Africa. We believe that Afrochella and Audiomack’s shared value in spotlighting and elevating local talent will drive the music ecosystem forward across the region.”
