Dior, the French luxury fashion house, has featured Nigerian writer and novelist Chimamanda Adichie in a new handbag advert.
The handbag, The Lady 95.22, which is a variation of the Lady Dior bag popularised by Princess Diana of Wales, debuted at the fashion house’s Fall/Winter 2022–2023 ready-to-wear show.
Launched on Wednesday, its name references the year of its creation (1995) as well as the year of its revival (2022).
For the ad, Adichie wears a black pantsuit and a white t-shirt with the words ‘We Should All Be Feminists’.
In a tweet, Dior said, “As the first woman chosen to represent the #DiorLady9522 by Maria Grazia Chiuri, the author @ChimamandaReel epitomizes the must-have bag’s contemporary identity.”
Speaking in an accompanying video, the novelist said: “I feel happiest when I am surrounded by the people I love — by my family, by my friends. I think femininity and feminism have often been seen as mutually exclusive.
“And so, I think for a long time, people felt that being a feminist meant somehow to reject everything to do with feminity.
“Right so, you have to in some ways, kind of appropriate a man to be a feminist, and I don’t think so at all. I think that femininity and feminism actually do complement each other.”
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