LAGOS — First Bank Nigeria said it has determined to give full support to Nigerian musical talents to advance the growth of the entertainment industry in line with the Federal Government’s diversification policy.
Ms. Folake Ani-Mumuney, the Group Head, Marketing & Corporate Communications, First Bank of Nigeria Limited, gave the disclosure during the official inaugution of the Season 4 of the musical contest on Friday at Ebony Life Plaza Victoria Island Lagos.
Ani-Mumuney represented by Ms. Abimbola Meshinoye, Head, Sponsorship, Partnership, Events, and Collaboration said that the bank has supported the musical contest to promote Nigerian talents and create social cohesion within the country.
“As the foremost banking franchise in the region, we remain woven into the fabric of society and will continue to lead the charge by supporting initiatives like ‘The Voice Nigeria’ that help promote Nigerian musical talent, culture, and heritage to the world.
“With its enviable youthful population, Nigeria has tremendous potentials to tap from the growing music and entertainment industry, which has over the years proven to contribute significantly to the growth of our economy.
“More importantly, the music and entertainment industry in Nigeria has given hope to young Nigerians that they can achieve what they dream.
“From Port Harcourt to Lagos, from Ojuelegba to Los Angeles, our youth have proven that dreams are achievable,” she said.
According to her, with the previous editions, our bank demonstrated the attainment of the key goal of the Voice Nigeria, to discover and promote talented singers to actualize their dreams of becoming international stars.
She said that the musical talents sponsorship aligned with FirstBank’s commitment to providing a platform for nurturing and showcasing talents.
According to her, it would give Nigerian youth a voice and enable them to showcase their talents and achieve their dreams.
“We remain committed to strengthening and enabling the entertainment and musical industry in Nigeria,” she added.
Mr. Akin Salami, the Managing Director, UNITY 1 Limited and Executive Producer, The Voice Nigeria, expressed his excitement over the return of the show’s fourth season.
“We are beyond excited to draw open the curtain of a new season, the fourth season of “The Voice Nigeria.”
“The third season of the show was produced in Nigeria for the first time since the inception of the show.
“It was definitely an outstanding show from all the local and international for the feedback we received,” Salami said.
According to him, this 4th season of the show is coming with new and exciting twists and turns especially in a time when the Nigerian music industry continues to grow in leaps and bounds.
He said that his aim was to continually provide a platform with international relevance for more talents and prepare them for the global stage.
“We are set to deliver a season like never seen before,” he added.
Salami said that the talents show have exceptional sponsors and partners both returning and new sponsors that have also provided invaluable support in bringing this season to life.
He noted that they have supported the show in retaining its spot as the number one music reality TV show in the country.
According to him, The Voice Nigeria this year will kick off with free registration, intending talents to record a one-minute video singing without a soundtrack, upload and fill the form on the website.
The producer said that the competition is open to both male and female contestants who are Nigerians and have a government-issued means of identification and talents must be at least 18 years old.
He added that interested talents could visit the voice website www.thevoicenigeria.com for more information or social media platforms of The Voice Nigeria.
The News Agency of Nigeria reports that the popular show was best known for its recognition and unveiling of singing talents, as Nigerian musical talent continues to gain international global recognition and collaborations.
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