Meta, the parent company of Facebook, Instagram and WhatsApp, plans to launch a Twitter-rivalling micro-blogging app called Threads on Thursday, July 6.
Already, Threads is available for pre-order on the Apple app store.
“Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow,” the description on the app store reads.
Described as “Instagram’s text-based conversation app”, Threads has a similar appearance to Twitter.
This development is coming days after Twitter boss, Elon Musk imposed limits on the number of tweets users could view per day, prompting outcry from many on the platform.
The restriction on tweets for free accounts is one of the many changes introduced to Twitter by Musk since his acquisition of the micro-blogging platform last year.
Several of these changes have received intense backlash from users with some alternative platforms like Bluesky and Truth Social springing up to challenge Twitter, but none has been able to pose a huge threat.
It remains to be seen if Meta’s Threads, capitalising on the latest turbulence at Twitter, will overtake the social media platform in the blink of an eye.
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