FoodHealthNAFDAC to Strengthen Enlightenment Campaign on Marketing Breast Milk Substitute

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KADUNA — National Agency for Food, Drug Administration and Control (NAFDAC) says it will partner with relevant stakeholders to strengthen enlightenment campaign on the Breast Milk Substitute (BMS) Code, among healthcare providers and professionals.

The Kaduna State Coordinator, Nasiru Mato, disclosed in Kaduna on Friday, at a Policy Dialogue Webinar on Breastfeeding, organised to commemorate the 2021 World Breastfeeding Week.

The webinar with the topic, “The Role of Stakeholders in Domestic Resource Mobilization for Optimal Breastfeeding and Nutrition Outcome in Kaduna State” was organised by the State Primary Health Care Development Board.

Mato explained that the code was designed to protect breastfeeding by checking the unethical and aggressive marketing by manufacturers of BMS to sell their baby formulas, thereby discouraging breastfeeding practices.

He listed some of the challenges often encountered in the implementation of the BMS code in the state to include unethical and aggressive practices and marketing by some manufacturers

Mato added that access to the hinterland for greater outreaches needed support from the Kaduna State Government.

He added that NAFDAC takes the issue of infant nutrition significantly very seriously.

“This is in addition to the vital and significant role that the agency plays to actualise the implementation, monitoring of the BMS Code and the National Regulations.

“In Kaduna State, NAFDAC has continued to partner tirelessly with all critical stakeholders, development partners towards actualising this feat.

“We have continued to sustain broadband regulatory activities towards ensuring the realisation of this noble objective targeted at ensuring an optimal feeding of infants and young children,” Mato said.

The coordinator called for the need for a behaviourial and attitudinal change by all, adding that “we all own this fight for a sustainable citizenry health”.

He charged citizens to maintain the tempo for the good of the state and indeed the country at large.

The News Agency of Nigeria (NAN) reports that this year’s theme is, “Protect Breastfeeding: A Shared Responsibility.

“We all have to commit ourselves by playing our respective and collective effort in this regard.

“NAFDAC will continue to play its vital and critical front line role in safeguarding public health always,” he said.

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