In our day-to-day activities, we encounter and even contribute our dose of ethnocentric behaviour, be it religion-centred or culture-centred. In this part of the world, sometimes, it seems it comes more from religious differences than culture. For example, a bystander being approached by a fellow dedicated to performing their religious duties of introducing their faith to the ‘faithless’. Few seconds into the introduction, the bystander politely informs the dedicated of their inclusion in this faith...